Ten Thunders

The 1968 book by University of Toronto's Marshall McLuhan. War and Peace in the Global Village, page 46.

https://en.Wikipedia.org/wiki/War_and_Peace_in_the_Global_Village

McLuhan claims that the ten thunders in Wake represent different stages in the history of man:[1]

• Thunder 1: Paleolithic to Neolithic. Speech. Split of East/West. From herding to harnessing animals.

• Thunder 2: Clothing as weaponry. Enclosure of private parts. First social aggression.

• Thunder 3: Specialism. Centralism via wheel, transport, cities: civil life.

• Thunder 4: Markets and truck gardens. Patterns of nature submitted to greed and power.

• Thunder 5: Printing. Distortion and translation of human patterns and postures and pastors.

• Thunder 6: Industrial Revolution. Extreme development of print process and individualism.

• Thunder 7: Tribal man again. All choractors end up separate, private man. Return of choric.

• Thunder 8: Movies. Pop art, pop Kulch via tribal radio. Wedding of sight and sound.

• Thunder 9: Car and Plane. Both centralizing and decentralizing at once create cities in crisis. Speed and death.

• Thunder 10: Television. Back to tribal involvement in tribal mood-mud. The last thunder is a turbulent, muddy wake, and murk of non-visual, tactile man.